Seeing as how Chad already has his own official hat: http://nascar.imageg.net/graphics/product_images/pG01-1939080dt.jpg
Why not some other marketing ideas??
Chad Knaus action figure, complete with trusty clipboard and poseable arms to mimic the Superhero pose!
The Chad Knaus dictionary, so that everyone can truly understand (and appreciate) such classics as "ya'know?", "fuckin' goin' for it" (and all other variations of the F Bomb), "K-N-A-U-S", etc.